Hello, Hello, Hello DragCon!
DragCon 2025 was the MOST fun we've had, and made sure we started off our year in the best, most chaotic way! Saying that it was also the hardest thing we've done ... we know how to work hard and play harder.
Table of content
Highlights from DragCon:
Seeing everyone dressed up in the most AMAZING outfits!
The amazing stalls people had designed and set up were inspiring
RuPual's DJ set ... of course
Tellitubies perfomormance was ... ICONIC
Seeing our favourite Drag Queens such as Sasha Velour, Ella V'day and Baga Chipz, there are too many to name
JUNO BIRCH.
... Does anything else need to be said
Employee of the year Juno Birch has landed at Sour Cherry (joking ... we would simply pass away). We were all so star-struck, It was so lovely to meet her! Especially our Leeds Supervisor Ella who was so grateful she got the plushie she had bought, signed.
Video Highlights:
What our CEO Kayleigh said about attending DragCon:
"We’re so excited to attend DragCon for the first time, So many of our team are huge Drag Race fans, and it feels like the perfect fit for us. We’re bringing our entire Made in Manchester collection to celebrate the creativity, uniqueness, nerve and talent of the drag community. We can’t wait to meet all the fabulous fans!"
DragCon Jewellery anyone?
We wanted to create some iconic pieces for DragCon inspired by the drag we love! Have a look at what we created:
If you know you know ...
- Tell us you're serving c*nt WHILE telling us you're serving c*nt!
- C'mon, we don't need to be subtle
- These earrings are made from coloured mirrored acrylic meaning they'll shimmer and make a lasting impression
- ... In more ways than one
Make the whole place shimmer
- What's better than disco ball earrings? Making them pink of course!
- It's the Sour Cherry way
- Inspired by our bestselling disco balls, we thought they deserved a bolder, more flamboyant sister earring
Bigger and better than ever!
- What can I say ...
- These are a statement piece that speaks for themselves!
- The pink mirror will make sure you shine like a disco ball wherever you wear these eye-catching earrings
Slay Queen!
- Our crown earrings are perfect for when you want to feel like royalty
- Or to sashay down the runway - either real or the hypothetical one in your living room ... we won't judge
- Dare I say they match the carpet at DragCon?
She's so cultured
- These earrings add an artistic flair to your outfit
- Perfect for art lovers, these earrings make a great statement
- They're definitely a conversation starter so you can act like you know everything about Michelangelo (I may or may not have googled who created the sculpture)
Let us be gladdd, let us be grateful ...
- Channel your inner royalty with mismatched crown and sceptre earrings
- They'll have you feeling the queen you know you are!
- We could see you wearing these at the next DragCon
We had the best time at DragCon, getting to go to London as a team was such a great experience for us ... even if we did get confused on the underground once (or twice!) who's counting really?
Everyone working the first night got to mingle and see some of their favourite Drag Queens lip-syncing... priceless! DragCon was a blast, we felt so inspired by the talent of the drag queens and the amazing businesses there.
See you next year DragCon?
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Ellie Easton
Hey! I'm Ellie - I helped set up our stall at DragCon! I've worked at Sour Cherry since 2021. I started working in the shops on Saturdays (and in the week when needed), and then after I finished my undergrad I began working full-time in social media. Now I've started my master's in PR, I run our TikTok page and write our blogs.